E-school: Private Practice On-Demand

An all-encompassing guide and business plan to start your private therapy practice.

Everything you need to know about how to start and run a successful private practice in counseling or psychology

You’re considering starting a private therapy business and are looking for guidance. You’ve searched online about how to start a private practice and have found a few options, most of which are pricey and require a lot of time going through the information categories just to find what you’re looking for. You’re feeling overwhelmed and aren’t sure where to start.

Private Practice on Demand

Private Practice on Demand is a self-paced, a la carte school that teaches you everything you need to know about how to successfully start a private practice in counseling or psychology. You can choose from five basic courses and take only what you need, when you need it. You can work on your private practice business on your time and in segments of 15 minutes or less. 


Led by experienced professional Rachel Dubrow, LCSW

Rachel Dubrow, LCSW’s direct, approachable style helps future private practice owners learn what to do, what not to do, and how to get things done the ethical way without breaking the bank. She knows all about what it’s like to try to build a private practice while being busy with other professional and personal obligations. Rachel offers the basics as well as tips and tricks she’s learned along the way while building her solo practice 10 years ago. 

Get the direct guidance you're looking for. Start, run and succeed with your own private practice. 

How to start a private practice business and where to start 

Here’s what we’ll cover - take the courses you need and leave the rest:

  • All the Basics: how to start a legitimate private therapy practice, setting up your business infrastructure, and how to set your fee (insurance and private pay options included). Includes discounts + recommendations on commonly used programs and software necessary to run a HIPAA-compliant practice.

  • Who do YOU want to treat: all about how to identify your ideal client and what you can do with that information 

  • Website Components: everything you need to know about how to set up a less-than-basic website that attracts your ideal client

  • Marketing: a comprehensive overview of the most common and effectively used marketing strategies for counselors in private practice

  • I Have My First Client, Now What: all of the details of what to do once you get your first inquiry, from the consultation phone call to the paperwork, and through what to do for the very first session

Don't know where to start? Get answers on how to start your own practice

Rachel Dubrow, LCSW

Learn more more about Private Practice On-Demand e-school and answers to common questions such as:

  • How do I start my own counseling practice?

  • How to grow a successful private therapy practice?

  • How do I market myself as a therapist?