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Private Practice On Demand

An all-encompassing guide and business plan to start your private therapy practice.

Everything you need to know about how to start and run a successful private practice in counseling or psychology

You’re considering starting a private therapy business and are looking for guidance. You’ve searched online about how to start a private practice and have found a few options, most of which are pricey and require a lot of time going through the information categories just to find what you’re looking for. You’re feeling overwhelmed and aren’t sure where to start.

Private Practice on Demand

Private Practice on Demand is a self-paced, a la carte series that teaches you everything you need to know about how to successfully start and run a private practice in counseling or psychology. You can choose from three different courses and take only what you need, when you need it. You can work on your private practice business on your time and in segments of 15 minutes or less. Pricing is based on what series you need.


Led by experienced professional Rachel Dubrow, LCSW

Rachel Dubrow, LCSW’s direct, approachable style helps future private practice owners learn what to do, what not to do, and how to get things done the ethical way without breaking the bank. She knows all about what it’s like to try to build a private practice while being busy with other professional and personal obligations. Rachel offers the basics as well as tips and tricks she’s learned along the way while building her solo practice 10 years ago. 

Get the direct guidance you're looking for. Start, run and succeed with your own private practice. 

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Where do I start? 

We cover everything you need to know, so grab the courses you need and skip the rest! 

  • All the Basics - step by step guide to starting your private practice without making expensive, exhausting beginner mistakes. We'll cover how to start a legitimate private therapy practice, setting up your business infrastructure, how to set your fee (insurance and private pay options included). Includes discounts & recommendations on commonly used programs and software necessary to run a HIPAA-compliant practice. This course is everything I wish someone had told me before I started... and then some! You can complete this course within a month... in under 15 minutes a day.


  • I Have My First Client Inquiry! Now What? - Your roadmap from your first phone call or email through your very first session in private practice. Includes the full list of intake details, questions, and documents you'll need, as well as everything you should know or consider in approaching this process as a new business owner. This edition includes an exclusive 2022 billing bonus!


  • Private Consultation for Your Unique Business - Get detailed answers & real-world guidance from someone with in-depth experience. Whether you need help with a messy situation or simply need insight, we will work together to tackle the challenges you’re facing, identify the solutions you need, and answer the questions you need answered!

Choose Your Course

Don't know where to start? Get answers on how to start your own practice


Rachel Dubrow, LCSW

Learn more more about Private Practice On-Demand e-school and answers to common questions such as:

  • How do I start my own counseling practice?

  • How to grow a successful private therapy practice?

  • How do I market myself as a therapist?

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